Square opens ChatGPT and Claude ordering, turning AI chats into a new way for small merchants to get found
On July 1, Square rolled out new ChatGPT and Claude integrations that let customers discover small merchants and place orders from inside an AI assistant, with those orders routing straight into the seller's existing Square online ordering, point of sale, and kitchen systems. Eligible U.S. food service sellers are opted in automatically, with no setup work or added fees, and Square says voice ordering through Amazon's Alexa+ is next in development. Why this matters for SMBs reaches past restaurants: more customers are starting their search inside an AI chat rather than a browser, and the businesses that show up and can actually transact in that moment win the sale. You do not need to build anything exotic to prepare. The near-term move is making sure your menu, hours, services, and prices are accurate wherever they feed these assistants, so when a buyer asks an AI for a nearby option, your business is the one it can name and book.
Source: Square (Block) ↗